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PRIVACY POLICY – GENERALE

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Why data should play a pivotal part in your marketing strategy

Why data should play a pivotal part in your marketing strategy

..l treat their privacy with the utmost respect.   And what’s the reward for getting this all right? A deeper level of personalisation that is context aware, meaningful and genuine – as well as a better relationship with your ever more discerning customers.   When it comes to data, think bigger It might seem like enough of a task to integrate all that data a......

The tipping point – consider what 5G can do for your business

The tipping point – consider what 5G can do for your business

  5G is set to reshape the way that we live and work and it will be a gradual process. Now is the best time for leaders across all sectors to think about how to harness this powerful technology, and to pick the right partners with the right understanding to ensure that projects are successful. Businesses that have taken this considered approach to these technologies are already seeing benef......

IoT will propel small and medium businesses to the top of the digital economy: here’s how

IoT will propel small and medium businesses to the top of the digital economy: here’s how

  We all recognise the power brands in the global and local economies, but the real heart of commerce is as much about the medium and small scale enterprises as it is about the multinational giants. Yet whilst the big names have been quick to adopt the internet of things (IoT) and recognise the benefits in terms of new products, services and efficiency, the mid-market has been slower to tra......